Read previewBritish Airways unveiled a host of new initiatives at a media event in London on Monday, as part of a $9 billion "transformation." The UK flag carrier was named the world's best airline by Skytrax in 2006, but its reputation has since faltered. With a new seat design, new routes, and upgrades to the Airbus A380, here's how BA is changing. British Airways is rolling out the new seat design to its Airbus A320neo and A321neo jets, used on its short-haul flights. The business-class configuration on BA's new short-haul seats.

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Persons: —, Sean Doyle, Pete Syme, it's, There's, that's, Neil Chernoff, Francisco —, Chernoff Organizations: Service, British Airways, Skytrax, Business, Airbus, Delta Air Lines, Boeing, Washington Dulles, Dubai Airport, Beta Locations: London, Dallas , Los Angeles, Miami, Dubai, Johannesburg, South Africa, Boston, Washington, Singapore, London Heathrow, Malaysian, Kuala Lumpur, London Gatwick, Bangkok